Political polling: Strategies to overcome challenges

Monday, August 12, 2024, 2:00 – 3:00 p.m. EDT
The Brookings Institution, Falk Auditorium, 1775 Massachusetts Ave. NW. Washington, D.C.

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For decades, polling has been essential in investigating public opinion during election years, especially for political candidates in understanding where sentiment stands on make-or-break issues. But in this election cycle, polling is as important as ever. With declining response rates, emerging technology disrupting traditional methods of measurement, distrust of pollsters and the introduction of new online polling methods, how is polling done, and does it still work? 

On August 12, the Governance Studies program at Brookings will host pollsters Amy Walter and David Wasserman for an in-person event on election polling and what polling can indicate about the November elections.