Realizing Africa’s potential: A journey to prosperity

Monday, November 10, 2025, 10:00 – 11:30 a.m. EST 
Online: https://www.brookings.edu/events/realizing-africas-potential-a-journey-to-prosperity 

By 2050, Africa will be home to 25% of the world’s population, hosting more than $16 trillion in combined business and consumer spending. This profound growth is driving transformative change across African markets, while new technologies and trade relations have increased global interest in the continent’s resources and labor.

With strategic leadership by business and policymakers, these opportunities for investment can be seized to fuel industrialization, create jobs, foster technological innovation, advance green economies, reduce poverty, and raise the standard of living across the continent.  

In his book, “Realizing Africa’s Potential: A Journey to Prosperity,” Senior Fellow Landry Signé cuts through the misconceptions and uncertainty about doing business in Africa, presenting a thorough analysis of Africa’s emerging industries and the considerations needed for success. From agribusiness to mining, healthcare to entertainment, “Realizing Africa’s Potential” offers actionable recommendations to scholars, investors, and policymakers to unlock Africa’s prosperity.

Join us for the public launch and discussion of the book on November 10. The event will bring together experts from various sectors for a panel discussion on Africa’s economic transformation. Online viewers can submit questions via e-mail to events@brookings.edu or by using #RealizingAfricasPotential on X or Bluesky.